HOBBYIST TO CEO_
James Bindoff, CEO of Animal & Reptile Supplies Australia, started his business as a means to support his hobby & passion for exotic animals. With several small businesses already under his belt, James had big plans for ARSA. It would become the lifestyle business of his dreams.
Before long, that small business was growing—and it grew fast. Really fast. A brand was emerging, as brands do, but ARSA needed something to match its ambition: a brand for the future. They needed a strategy & a branding agency ready to support them every step of the way. That’s where we came in!
FROM THE START_
James’ expert knowledge and passion, paired with a brand identity that embodied their core values and ambitions, allowed them to break into an existing market with bold confidence and authority. The ARSA brand identity is strong but flexible, allowing it to be used in a multitude of ways for the ever-evolving business it represents.
Flying Fox_ has supported and guided James and his wife Erin with all their marketing needs. From the initial brand, to business cards and billboards, window graphics and even product packaging—we’re always up for the challenge.
Supporting and watching our clients achieve their biggest goals gives us the ultimate warm and fuzzies!
Brand Identity System
Brand Usage Guide Booklet
Shop Window Graphics
Product Packaging & Labels
Website design & Development [coming soon]